How Much Does It Cost To Print Custom Discount Cards?

Businesses of all sizes use custom discount cards to attract customers, boost loyalty, and increase sales. Whether you’re a small retail store, a large franchise, or an e-commerce brand, these cards can be a powerful marketing tool. However, before investing in them, it’s crucial to understand the costs involved. Pricing varies based on factors like material, design, printing method, and order quantity. Some businesses opt for budget-friendly paper cards, while others prefer durable plastic ones that offer a premium feel. Additionally, special finishes, unique shapes, and security features like barcodes or QR codes can influence the overall cost. Understanding these variables helps businesses make informed decisions and get the best value when they print discount cards. 

Factors Affecting the Cost of Printing Custom Discount Cards

The price of custom discount cards depends on several factors. Here’s a breakdown of the key elements that influence cost:

1. Material Selection

The type of material significantly impacts the price. The most common options include:

• Paper Cards: The most affordable option, suitable for short-term promotions.
• Plastic Cards: More durable, often used for long-term loyalty programs.
• PVC Cards: Premium-quality cards with advanced customization features.

2. Printing Method

The printing technique affects both quality and cost. The main methods include:

• Digital Printing (Affordable, suitable for small batches)
• Offset Printing (High-quality, cost-effective for large orders)
• Thermal Printing (Best for adding variable data like barcodes)
• UV Printing (Premium option with enhanced durability)

3. Design Complexity

A simple design with basic colors costs less than a highly customized card. Costs may increase due to:

• Full-color printing: More expensive than monochrome
• Embossing or Foil Stamping: Adds a premium feel but increases cost
• Holographic or Metallic Finishes: Enhances security and aesthetics
• Custom Shapes: Die-cut designs may add extra production costs

4. Order Quantity

Larger orders typically lower the per-card cost due to bulk pricing.

5. Additional Features

Adding extra features can enhance the card’s functionality but also increase costs.

• Barcodes & QR Codes: Typically adds $0.05 – $0.20 per card
• Magnetic Stripes: Costs an additional $0.10 – $0.50 per card
• RFID or Smart Chips: Premium feature, costing $1.00 – $5.00 per card
• Scratch-Off Panels: Adds about $0.10 – $0.30 per card
• Signature Panels: Usually costs $0.10 – $0.25 per card

Budgeting for Custom Discount Cards

If you’re looking to print discount cards on a budget, consider these cost-saving strategies:

• Order in Bulk: The more you print, the lower the per-card cost.
• Simplify Design: Avoid excessive colors, embossing, and foil stamping.
• Choose Digital or Offset Printing: Cost-effective for most orders.
• Use Standard Shapes: Custom shapes require additional die-cutting fees.
• Opt for Paper Instead of Plastic: Suitable for short-term promotions.
• Compare Quotes from Multiple Vendors: This ensures you get the best deal.

Where To Print Custom Discount Cards

Finding a reliable provider is crucial for quality and cost-effectiveness. Here are some common options:

• Local Print Shops: Convenient but may have higher costs for small orders.
• Online Printing Companies: Competitive pricing with bulk discounts.
• Specialized Card Printers: Best for high-end PVC or RFID cards.
• Wholesale Suppliers: Ideal for businesses needing large quantities.

When selecting a provider, compare pricing, material options, turnaround time, and customer reviews to ensure the best deal. Always ask for samples before committing to a large order.

Additional Considerations When Printing Discount Cards

Shipping Costs

Depending on the provider, shipping can add an extra expense. Some printing companies offer free shipping for bulk orders, while others charge based on distance and delivery speed.

Turnaround Time

Standard production times vary between 5-15 business days. Rush orders may cost extra but ensure faster delivery.

Environmental Impact

If sustainability is a concern, consider using recycled materials or biodegradable options. Eco-friendly printing can sometimes be more expensive but appeals to environmentally conscious customers.

Software and Design Tools

Some printing services offer free design tools, while others charge a fee for custom templates or graphic design assistance.

Conclusion

The cost to print discount cards depends on factors like material, printing method, design, and order quantity. Businesses can keep costs low by choosing standard materials, ordering in bulk, and using cost-effective printing techniques. If you need simple paper cards or high-end plastic ones with security features, understanding these factors helps you make an informed decision.

DuraCard provides high-quality custom discount cards at competitive prices. We use durable materials, and advanced printing technology, and offer fast turnaround times. We specialize in PVC and plastic discount cards with vibrant prints and customizable security features like barcodes, magnetic strips, and QR codes. If you need a small or large order, DuraCard ensures affordability and premium quality.